The Big Squeezy

The Big Squeezy, a juice brand based in Louisiana, specializing in cold-pressed juice, juice cleanses, smoothies, and smoothie bowls. The project involved creating a cohesive visual identity for the brand, including designing their logo, juice packaging, and menus. The Big Squeezy aims to provide customers with nutritious and flavorful options while embracing a modern and minimalist aesthetic.

The Big Squeezy is a health-conscious juice brand known for its fresh and vibrant offerings. With a focus on cold-pressed juices and smoothies bursting with vitamins and flavor, the brand caters to customers seeking nutritious and delicious options to support their active lifestyles. The Big Squeezy embraces a modern and minimalist look, reflecting its commitment to simplicity and quality in its products and branding.

The primary challenge for the graphic designer was to create a visual identity that captured The Big Squeezy's essence of freshness, healthfulness, and modernity while effectively communicating the brand's offerings and values across various touchpoints. Additionally, I needed to ensure that the designs for the logo, juice packaging, and menus aligned cohesively, reflecting a unified brand image while standing out in a competitive market.

Logo Design:

Modern and minimalist: The logo was designed with clean lines, simple shapes, and a contemporary font to reflect The Big Squeezy's modern and minimalist aesthetic.

Symbolic elements: Incorporating subtle elements such as juice droplets into the logo design conveyed the brand's focus on fresh and flavorful ingredients while enhancing visual interest.

Juice Packaging Design:

Clean and sleek: The juice packaging was designed with a minimalist layout and ample white space to showcase the vibrant colors of the juices and smoothies.

Clear product information: The packaging prominently displayed key product details, such as flavor names, ingredients, and nutritional information, in a legible and organized manner to help customers make informed choices.

Menu Design:

Consistent branding: The menu design maintained consistency with The Big Squeezy's brand identity by incorporating the same fonts, colors, and design elements used in the logo and packaging.

Easy navigation: The menu layout was designed for clarity and ease of navigation, with clear sections for different product categories and descriptions to help customers explore the offerings.