University of Texas at Dallas

The University of Texas at Dallas (UTD) enlisted me to create various promotional materials targeting international students and showcasing specific programs. The first task involved designing an informative magazine aimed at providing insight into the state of Texas and Dallas while highlighting STEM programs offered at UTD.

The second task focused on creating a banner and brochure for Cosmo UTD, a program dedicated to advancing smart vehicle technologies and transportation infrastructures to improve safety, reduce emissions, and enhance mobility for urban road users.

The University of Texas at Dallas is renowned for its commitment to academic excellence and innovation, particularly in the fields of science, technology, engineering, and mathematics (STEM). As a leading research institution, UTD attracts a diverse student body, including a significant number of international students seeking high-quality education and research opportunities.

Cosmo UTD, one of the university’s flagship programs, embodies its dedication to innovation and societal impact by focusing on smart transportation solutions.

For the magazine project, the primary challenge was to create a visually engaging publication that would appeal to international students while effectively conveying information about Texas, Dallas, and UTD’s STEM programs. The design needed to strike a balance between showcasing the university’s academic offerings and providing cultural insights into the region.

For the Cosmo UTD banner and brochure, the challenge lay in visually communicating complex concepts related to smart vehicle technologies and transportation infrastructures in a way that would captivate trade show attendees and convey the program’s mission and goals effectively.

Magazine Design

Visually engaging layout: The magazine featured vibrant imagery, modern typography, and dynamic layouts to capture the attention of international students and encourage them to continue reading.

Informative content: The magazine included infographics and testimonials highlighting the unique aspects of Texas, Dallas, and UTD’s STEM programs. The content was presented in a clear and concise manner to facilitate understanding among international readers.

Cultural insights: Special attention was given to perspectives relevant to international students, such as local attractions, traditions, and academic opportunities.

Cosmo UTD Banner and Brochure:

Visual storytelling: The banner and brochure employed visual storytelling techniques to convey the impact and significance of Cosmo UTD’s work in advancing smart transportation solutions. This included the use of engaging visuals, icons, and graphics to illustrate key concepts and benefits.

Clear messaging: The messaging on the banner and brochure was crafted to communicate Cosmo UTD’s mission, goals, and innovative approach to smart vehicle technologies and transportation infrastructures.

Showcase of solutions: The design highlighted specific solutions developed by Cosmo UTD to address challenges related to safety, emissions reduction, and mobility in urban environments. Case studies and success stories were included to demonstrate the program’s real-world impact.