NuLevel Academy

NuLevel Academy, an initiative by Nucor Steel, America’s leading producer of steel and steel products, addresses the growing need for skilled professionals in the manufacturing industry. With the talent pool in manufacturing falling short of future workforce demands, NuLevel Academy aims to inspire students to pursue STEM-related careers in manufacturing through specialized educational programs. As part of this initiative, I was tasked with creating various visual materials to facilitate student recruitment efforts, provide information via a website, and support training sessions through PowerPoint presentations.

NuLevel Academy caters to students interested in pursuing careers in science, technology, engineering, and mathematics (STEM), specifically within the manufacturing sector. The target audience includes high school students, educators, parents, and industry professionals. With Nucor Steel’s reputation as America’s most diversified steel producer, NuLevel Academy benefits from strong corporate backing and industry expertise.

The primary challenge for the was to create a cohesive visual identity for NuLevel Academy that effectively communicated its mission and values while blending it with Nucor’s existing brand. Additionally, I needed to design a user-friendly website for information and student sign-ups, as well as develop engaging materials such as PowerPoint presentations, flyers, banners, and brochures for student recruitment efforts. Balancing the need for corporate design with elements that would resonate with high school students posed a unique challenge.

Website Design: I designed a user-friendly website for NuLevel Academy that featured clear navigation, intuitive layout, and engaging visuals. Emphasis was placed on providing essential information about the Academy’s programs, benefits, and application process, while also integrating forms to facilitate student sign-ups.

PowerPoint Presentations: Engaging PowerPoint presentations were created for training sessions conducted by NuLevel Academy. The presentations incorporated visually appealing graphics, informative charts, and concise text to effectively convey key training materials and engage participants.

Collateral Materials: Vibrant flyers, banners, and brochures were designed to support student recruitment efforts. These materials featured compelling messaging, eye-catching visuals, and clear calls-to-action to attract the attention of high school students and encourage them to apply.

Brand Consistency: A cohesive visual identity was established for NuLevel Academy, aligning with Nucor Steel’s brand while incorporating unique elements to differentiate the Academy. Consistent use of colors, typography, and imagery across all materials helped to reinforce the Academy’s affiliation with the organization and maintain brand recognition.

Feedback and Iteration: Throughout the design process, feedback from corporate was collected and incorporated into the designs. This iterative approach ensured that the final materials effectively addressed the needs and preferences of the target audience while aligning with NuLevel Academy’s objectives.